Axelo – Wellness & Recovery Shopify Store

Overview

Axelo is a UK-based wellness brand offering premium recovery tools like massage guns, lung trainers, and sauna pods. I built their Shopify store to deliver an immersive, trust-infused shopping experience that reflects Axelo’s focus on performance, reliability, and recovery first.

Project Highlights

  • Shopify Custom Theme — a clean, modern design that simplifies navigation and emphasises product benefits.

  • Full-Site Content Writing — engaging copy for homepage, collections, and every product page, tailored to sleep, fitness, and wellness storytelling.

  • Unique Product Page Templates — each item features custom content rather than generic descriptions, improving SEO and conversions.

  • Core Feature Highlights — “Free UK Next Day Delivery,” “1 Year Warranty,” and “30-Day Money-Back Guarantee” prominently positioned to build trust.

  • High-Converting UI Elements — prominent “Sale,” “Best Seller,” and rating sections to guide shoppers toward top products.

  • App Integrations & Fast Performance — checkout, reviews, and product upsells seamlessly integrated for speed and user satisfaction.

Impact

This turnkey store blends persuasive storytelling with compelling UX—driving user engagement, boosting average order size, and reinforcing Axelo’s position as a top wellness brand.